Amazon Ppc Course 2: Budget & Amazon Acos Calculation
February 2, 2023 ⚊ 1 Min read ⚊ Views 87 ⚊ BUSINESSIn an online marketplace like Amazon that is becoming increasingly competitive, it becomes imperative to have an exceptional marketing strategy. You may have an excellent product offering backed by a meticulous optimization for the e-commerce platform but until and unless you market your brand effectively, you will have a tough time making sales.
As a seller on Amazon, your primary goal should be to make your products stand out from the rest. One of the easiest and effective ways to go about doing this is through Amazon Pay-Per-Click, also known as Amazon PPC.
In our previous article, we explored the importance of Amazon PPC and the critical role it plays in boosting your sales. In this article, we will take a look at the budgeting part of it, that is, how to set an optimum budget for your PPC campaign on Amazon while ensuring that your profit margins remain intact. So, let us get started!